"It's kind of unique because we're not a big box company. We're not a young company that got into this space thinking it was a good opportunity. We're a company that has deep roots with our clients, deep family founded belief in how to do business and have really evolved with digital marketing... What's really interesting about Bob's background is... his first profession was a state auditor for Texas. And then he went into business for himself when I was five. Fast forward to today, that background as a CPA and an auditor makes him a phenomenal director of organic digital strategy because he understands the algorithms."

"The number one most common thing I see is when a client comes to Hero, they are possibly not aware that they don't own their website. They're possibly unaware of the importance of owning their own Google ad campaign. So…if you don't own that account, then if you choose to part ways with that company, you're literally starting all over again. It's literally like starting at the starting block again."

"Our entire leadership team have all worked in the home service trades. So…they have been on the back side of operations, marketing, call center training. So what's interesting is yes, we bring a professional team all based in Texas and Colorado to the table to deliver these services. But more importantly, we bring a team that has worked in the trades so we can have those conversations... So let's get into the calls. Let's get into the operations and understand what's happening at a granular level so that we can coach you through so that you can find success."

"Social media can be in the top three or four drivers of new leads if it's done properly. If you're a company doing up to, let's say, four or five million a year…you should honestly be managing that in-house yourself and we typically give guidance on how to do that. When you're out with an install, get a quick customer testimonial, get photos, show photos of your fleet, team training, tips…just give education to your customers. Even if you're posting once or twice a week, that's better than nothing."

"We look at three tiers: one to five million, five to fifteen, and then fifteen and up. That's how we price our three tiers…What we've done is we've looped in all of our services in addition to all the weekly things that we're doing, in addition to our monthly strategy sessions…We have a client that we took on…identified $100,000 in ad waste. A lot of our fees for that client are made up in just managing their pay-per-click strategy better. This client also…has done about $450,000 over budget in Q1. Now we've got them in the black."

"When a client signs on with Hero, we do require that they do a monthly strategy session with us…We have access to their CRM. We pull their channels that are driving leads. We pull their call rail reports, revenue, new jobs, new customers, average revenue per customer…Then we have a standing monthly meeting and say, okay, here's how you did last month and last quarter. Here are things to work on. Here are the things we can improve upon."

"Let's talk about website first, because I think it's still a big debate on if Google penalizes AI content or not…So we personally believe that handwritten research content is still the best in that. However, we use AI quite a bit to help us with writing Google advertising, to help us with review management, to help us with data pools and heat maps…AI is only as good as the expert human using the AI."