"I have like 15 years of experience in software and digital marketing as a founder of a few companies ... This 15 years of experience helped me to build companies here in the U.S. So I came here three years ago, and first year was ... the role of searcher. I was thinking what I will do here ... But then I got into Tommy Melo podcast ... I heard that garage door repair company can make like 100 millions dollars per year by repairing doors. And it impressed me and changed my mindset into offline world."

"We started from advertising in Google Ads. I immediately applied my knowledge ... we started getting first leads ... and that’s how we got like our first, I think, $10,000 during first months for revenue, but we spent $3,000 on ads. At some point, I understood that as more reviews we got, cheaper customer acquisition came to us. By the second month, we got almost 100 reviews—I understood we could try to scale it even more."

"We launched Facebook video ads, where we invite to join our company as a contractor technician... Facebook does not allow you to target job ads for specific people, but they allow ... primary language targeting. We narrowed down to people who use Ukrainian as their main language ... And that’s how we built a flow ... which gave us almost 1,000 filled forms around two states. That’s how we found all our technicians. For now, we work in seven metro areas—four in Texas and three in Florida—with a little bit more than 30 technicians."

"We work as a lead generation company with our own brand in all metro areas ... All our technicians, they have their own companies and take jobs from us and from somewhere else ... Each job they sell, we compensate part cost, exclude sales tax and card processing fee, and then labor, which left we divide depending on our agreement. That’s how profit share model works ... We do not control their workday or promise to fill their schedules fully, and it allows us to be flexible without additional obligations."

"One of our internal automation tools is dispatch tool—intellectual dispatch tool, which finds best time slots based on previous and next job, considering the technician’s home and route. Our CSRs see green, yellow, and red slots and pick two options. We have a button which adds the time option into a text field, and the CSR just clicks send. Three messages to book a job, and three clicks to find the right time—one CSR can handle a certain number of technicians during a shift."

"All local companies have a setting in Google Ads to show ads only to people who live in that area. This small checkbox hides ads from tools like Ahrefs and SEMrush. Most of the lead gen companies who rely on Google Ads live under the radar ... I decided to use a residential proxy, which allows you to emulate visitor behavior from specific areas, and that’s how I caught all these lead gen companies operating under the radar, spending hundreds of thousands monthly only on lead generation."

"For now, I have four products for different target groups ... Industry reports allow you to check competition levels in a specific industry, specific city ... Data shows how many new websites launched in a specific area year over year ... It can be used by small business owners wanting to estimate competition for future expansion, by potential owners looking for a market to enter, or franchise companies seeking expansion opportunities. General data is available free, and when you reach limits, I offer a paid plan to cover costs."