“We focus on, we call our services the lead flow packages. So anything that relates to having control over scaling your lead volume is how we qualify if this is a feature or a service that we want to include in our packages. So what that means is… paid search, social ads, LSAs, local SEO… but we're looking forward into other trackable, scalable channels that might have more growth opportunity, meaning it's not fully diluted yet with everyone. So connected TV is a really big opportunity that we'll be launching soon… as well as direct mail… We're really just looking at how can we do traditional channels better and more efficiently, and then use some of those typical digital channels and add our strategy on top.”

“It’s not the first place I recommend going for a lot of our initial customers… Typically, I am reserving it for, okay, we’ve kind of maxed out some of our other channels that are the quickest wins or the most efficient wins right now… Connected TV versus what we call linear TV… allows us to be able to see some of that data. And that’s why it’s interesting to us. Not a lot of people are harnessing the self-serve connected TV opportunities that are emerging… so we’re just looking at how we can do that for… those bigger home service companies looking for that next channel once others have hit their ceiling.”

“There’s a lot of reasons why we did it this way. One is because I’ve been on the agency side… Most agency experiences that I had were terrible. Every client has different desires and scope of work and… team is supposed to manage that… Meanwhile, the client doesn’t really know what they’re getting… So we wanted to structure the packages in the same cadence of the prospects we talk to and really where they’re at in their stages of business… Not only does it make it transparent for our customers, but it allows our team to efficiently resource accordingly so that we can spend a maximum amount of time on every account and make sure that the results… are the ones we’re actually giving them, not just a deck every month that says like things are great.”

“We won’t even take on a new customer unless we feel like their website is actually going to convert well. If it’s not, we make that recommendation… Making sure that their website is in a position to actually convert. That can mean a lot of different things… user experience; the copy… the technical side… making sure all the different ways your leads are submitting information is seamless… So really focusing on conversion rate optimization, ensuring that we have at least an opportunity for success there is important.”

“A beautiful dashboard is worthless if not getting you the answers you need to take action… There’s a lot of different tools. There’s a lot of different data centers and they all don’t talk to each other… what we’ve been actively working on… is how can we take some of the most popular CRMs… and integrate with our data modeling so that we can process and match that to our lead… sources… not only what your return on ad spend is, but also… on a per customer basis… Because I think traditionally… marketing companies will say your cost per lead is this… But then how does the cost per lead translate to CAC, right? And like, how does that translate into return on ad spend? That’s what I care about.”

“We harness AI daily… if you’re not, you’re going to be left behind. So from, you know… inspiring creative or getting great drafts of creative going… I tell my team harness it, but also don’t forget that creative is important. And I don’t think the AI models we have are quite there yet… On the practical side, what we’re doing together with Lead Truffle… that’s been an amazing efficiency gain… It is saving our clients and customers money and time, not only on the lead side, but also on the just like sales process and upside.”

“We’re still sorting out the best modes there… AI search, right? They might refer your site as a source. But a lot of people will then go direct once that referral and the response is made. So understanding how we can find ways to connect the dots is going to be a huge opportunity, but yeah, we’re still working through that.”