"If you’re a residential cleaning company and want to stay in your lane, there are still big B2B opportunities. We started out dropping door hangers at apartment complexes and got shut down, but learned they needed help with turnovers. That opened my eyes to B2B relationships where the work still feels residential, like move-in/move-out cleans for apartments or realtors. Reaching out to the right contacts landed us contracts we’d never considered before."

"Landscaping does really well with cold email, and pressure washing too. Recently, we found brickwork is a fantastic niche because GCs regularly sub out those projects. One client had a $60,000 proposal land just from our outbound. Contractors aren’t on those big databases, so they’re wide open for direct outreach."

"Most people try to pull leads from Apollo or ZoomInfo, but those databases miss tons of local businesses. Our process scrapes Google Maps, finds business entities at the state level, tracks down real owner emails—it’s way higher response because you’re getting Brian@, not just sales@. That difference in data quality is huge for getting replies."

"Average is sending 2,000 to 4,000 emails per month per client. From that, we consistently generate about eight to twelve warm, qualified, billable leads. Of course, in some markets it takes less. In others, you might have to send more—but that’s what we’re seeing for most home service clients."

"We run about fifteen variants in a campaign, but the base is always super direct: ‘Could an estimate help?’ ‘Can I swing by?’ ‘Just let me know the square footage and bathrooms, I’ll send a quote.’ The more direct, the better. Our follow-ups loosen up, but almost all the responses come from that first, sharp outreach."

"You have to be a maniac about this. Every client I onboard, I tell them—if someone emails back ‘yes, I’m interested,’ you pick up the phone, call them right then. Don’t rely on a chatty response or long email chains. Just a quick call, ‘Hey, got your email, when can I swing by for a walkthrough?’ That’s how you convert way more of those leads."

"A lot of people ignore Reddit, but if you Google ‘house cleaning service’ plus your city and add ‘Reddit,’ you’ll find all these threads with people asking for recommendations. We get a decent number of leads off those just by dropping a comment and having customers upvote us. It’s super easy and costs nothing."