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How a $10M Exit Led to Rock Bottom
An interview with Trenton Hughes at Tribe

Welcome to this week’s edition of The Workbench, a resource-rich weekly newsletter and podcast for home services entrepreneurs.
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This week, I had the pleasure of sitting down with Trenton Hughes, founder of Tribe and Unfounded. Trenton scaled and exited two agencies, including a customer service staffing company that reached 2,000 employees and a sports influencer agency that hit $10M per year.
Now he’s investing in agencies and building an entrepreneurial community with Tribe. Trenton opens up about overcoming founder burnout, the playbooks behind rapid agency growth, and his contrarian approach to backing small businesses.
The 7 Key Takeaways
Below are the most essential insights from my conversation that you can apply to your home services business today.
1. Empowering Others Is the Catalyst for Growth
One of Trenton’s biggest lessons from scaling two businesses was learning how to let go of control and focus on developing people. For most founders—especially in the home services space—holding on too tightly and trying to do everything yourself holds the company back. Trenton shares how taking the leap to actually train and empower others is what created real scale (and freedom!) in his companies.
"I think a lot of founders try to do everything themselves. And I was very much that—we're like control freaks and we just want to make as much money as possible. As soon as you can stop being the best operator and start being the best trainer possible, give up all your trade secrets, which is really hard to do, that's when the companies can really take off in scale. It wasn't until we did that, that they really did. We basically got out of our own way."
2. The Hidden Toll of Founder Burnout
Trenton doesn’t shy away from the darker side of entrepreneurship. He opened up about the pressures of building fast-growing teams, feeling out of his depth, and what happened when he ignored the warning signs. For home service business owners grinding long hours, Trenton’s candid story about hospitalized burnout is a powerful warning—and a reminder that honest conversations and support matter just as much as strategy.
"I felt like I had to be more confident than I was. I had to portray like I knew what I was doing, even though I had no clue most of the time. I bottled everything up and truthfully, I got in a pretty dark place where I didn't want to wake up in the morning. I would roll out of bed and immediately—like at 6 a.m.—I'd be working till midnight. The only thing that was relieving me were walks and showers. I ended up in the hospital twice, almost died. But it really helped me to reset and realign and change paths."
3. Turning Crisis Into Leverage: The Power of Delegation
It often takes a crisis to force a founder to actually step out of the business and delegate for growth. For Trenton, hitting rock bottom physically pushed him to finally hire VPs and structure his agency like a real company. Only then did the business accelerate. For home service operators staring down bottlenecks, his story is a clear call to start delegating before you hit that wall.
"After that time, the doctor said, ‘you're lucky to be alive on many levels.’ I realized I needed to figure out how to sell or exit that company. Over the next few months, we started to hire all these different roles we had done ourselves—it turned out to be like 10 to 15 roles. When we started to do that, the company took off in growth even more. At a certain point, I wasn't really needed. It was a crazy, weird feeling. But it definitely was a catalyst to change in a good way."
4. Why Invest in Agencies—And What Most Investors Miss
Many in the industry dismiss agencies as risky or low-margin compared to SaaS, but Trenton has a contrarian take. He shares why agencies—especially niche, founder-led models—can be powerful investment vehicles that cashflow quickly and are more sellable than most realize (with the right playbooks). His focus on betting on the founder, not just the business model, is critical for anyone thinking about raising money or selling in home services.
"I like agencies because in tech, you’re often waiting until an IPO or something that’s unlikely to happen anytime soon. The great thing about agency models is that they can cashflow pretty quickly—even small margins can expand. For us, it’s really about a killer founder in a less crowded lane. The money doesn’t move the needle—it’s really our playbooks and advisory that help them a lot more. So far it’s proving to be a cool model."
5. Niching Down and Productizing for Maximum Exit Value
Trenton emphasizes that generic, “everything for everyone” agencies are tough to sell—but when you focus on a specific customer or service and build clear, repeatable playbooks, agencies can become valuable assets. For home service business owners, this means specializing and building systems are the path to being acquired for meaningful multiples.
"My goal with agencies is to get them productized. Because if you can get them productized, then they do become sellable. It's more about the playbooks and hiring to backfill those playbooks than doing custom work. We're always taking minority stakes, but we're not excited unless they can get to seven-figure EBITDA in a few years. If you can get there, these are sellable businesses at five to eight times EBITDA, so you can get to pretty meaningful exits."
6. Picking the Right Niche in the AI Era
With AI upending marketing and operations, Trenton cautions against simply chasing the hottest new offer. The real leverage is choosing a customer segment where you can guarantee standout results—and in many cases, local markets and home services niches are still wide open, even with AI on the rise.
"It’s not about what service you’re providing. It’s about the results you can deliver. Most people get it wrong—they think about what product or service they could offer, but they should start with a customer base. My definition of Ideal Customer Profile is: who do you know you can hit a home run for, guaranteed? That’s what gets reviews, case studies, results. For me, local markets are exciting—if you can just be better than your local competition at one thing, you can win."
7. The Value of Peer Community for Founders
Entrepreneurship is often a lonely road—especially in home services, where most operators are heads-down in their business. Trenton created Tribe to provide affordable, tactical support and connections for founders at every stage, pairing them up in small groups with experienced mentors. The results: more accountability, better growth tactics, and genuine friendships (plus business referrals!).
"We wanted this to be the early to mid-stage community for entrepreneurs. Most of the other groups are expensive and tailored towards high net worth individuals. Tribe is different—it’s supportive, ambitious people talking shop, learning, and having fun. Groups are six people paired with facilitators who’ve been there and done that. There’s tons of networking—everyone’s doing business and referring each other, not in a soliciting way, but organically as friendships form."
Looking Ahead
Trenton’s future focus is on building leveraged, scalable teams in both Unfounded and Tribe. He shares how his role is evolving from operator to leader, with clear growth goals for both the investment portfolio and the founder support community.
"Unfounded at a high level is about investing in and advising companies. We plan to own five to ten businesses and help them exit along the way. Tribe has ended up being a lot more of my time than I thought, so we’re focused on building out a management and leadership team. The goal is to empower the team and get out of the weeds—when that happens, we’ll really scale."
Wow! You made it to the end; thanks for sticking with us.
The full interview is available on YouTube below, Spotify here, and Apple Podcasts here.