"We've actually-all nine of the brands to date-have started from one or two locations. We've not chosen the easy path of buying systems with dozens of franchises and merging cultures. It's harder on the front end, but now it's easier. Everyone sees the platform vision from the beginning and we're able to create synergy and tell our long-term story to each business owner, regardless of brand."

"It's intentional, but we recognize we're still relatively small nationwide. However, in markets where we have multiple brands, we share leads and collaborate locally. Our goal with Howie, the platform, is to make that seamless-so the homeowner experiences one trusted partner, and our franchisees benefit from cross-brand referrals and deeper community ties."

 "To the consumer, it's a lot like Angie or Thumbtack, but if you need a service, we only connect you to our franchise owner in that market. In November, we'll be launching homeowner accounts so you can log in, manage your property, and get access to all our brands in one place. It's all about collecting first-party data and delivering value that improves every year."

"One tool we use is a sales coach that listens to in-home conversations-after the homeowner consents-for note-taking and coaching. It flags if you’re talking too much, missing process steps, or not asking enough questions. It even shows talk ratios and patience metrics! Business owners can then quickly coach their team, jump to relevant parts of calls, and use it to reinforce a better customer experience."

 "We’re live in three brands, and by 2026, franchisees can choose human or AI call centers. The tech learns the brand, answers the phone in a consistent voice, and schedules appointments based on real-time availability. Homeowners often can't tell it's AI. The most important part is making life easier for owners-never missing a lead and offering 24/7 service that supports growth."

"A lot of people misinterpret 'all in' to mean full time, but it’s really a mindset. Where are you going to prioritize your time? Are you willing to say no to distractions and stay resilient? The businesses that win are the ones where owners keep showing up, adapting, and refuse to lose focus. We vet for that before awarding franchises because long-term, that’s what matters most."

 "Each brand leader decides who joins, and they can overrule me. They know what makes someone succeed in our system. We don’t just accept anyone for a franchise fee-we award locations to the right people. That takes long-term focus, and not every system can afford that early on, but it’s healthier for everyone in the long run."

"There's power in continuous improvement. Kaizen means 'change is good.' If you don’t accept that as an entrepreneur, you’ll struggle. The magic comes in small steps-getting one percent better each day. That applies to business, health, money, and relationships. It's about always looking for the next thing you can improve, however small."